Viva Label

The VIVA Label, available through internet or smartphone/tablet, summarizes the results and improvements, in terms of sustainability, achieved by the wine companies.

The first step to connect to the digital VIVA Label is to find the QR code, which is usually placed on the back of the wine bottle. By photographing the QR Code it is possible to connect to the dedicated website which explains the project and its objectives, giving the possibility to verify the sustainability parameters of the chosen wine.

The icons used on the digital label helps the consumers to learn about the different project indicators (Air, Water, Vineyard and Territory). A further level of detail, symbolized by a "+", allows to look into the current performance value of the wineries and gives the possibility to assess indicator trends over time. VIVA digital label foresees absolute transparency in the relationship between producers and consumers: a first and important step in the direction of sustainability.

VIVA product label

VIVA Company Label

VIVA label for international market