Program

The Italian Ministry of Ecological Transition (MiTE) started the national project VIVA “Sustainability and Culture” in 2011. The purpose of the project is to improve the performance of sustainability in vineyards and wine production through the analysis of four indicators, namely Air, Water, Territory and Vineyard. The pilot phase involved a number of major Italian wineries, which were selected based on their geographical location and the products they produce: Monte Vibiano Vecchio, F.lli Gancia & Co, Marchesi Antinori, Masi Agricola, Mastroberardino, Michele Chiarlo, Planeta, Tasca d'Almerita, Venica & Venica; with the scientific collaboration of OPERA, the Research Centre for Sustainable Agriculture of the Università Cattolica del Sacro Cuore and Agroinnova, the Centre of Competence of the University of Torino.

The pilot phase of the project was completed in 2014 and led to the definition of technical specifications for sustainable wine production, that now serve as a reference for companies who want to achieve the validation foreseen by the project.

From June 2014 onwards, all national wine companies can join the VIVA "Sustainability and Culture" project.

How to join the program