Advantages

The wineries joining VIVA “Sustainable Wine” take the following advantages:

• Marketing and competitiveness: environmental values associated to a product are an important driver of competitiveness both in domestic and international markets;

• Money-saving: measures to reduce greenhouse gas emissions and water consumption, linked to a good technological renewal strategy, can reduce not only the company’s impact on the environment, but also the production costs, preventing the waste of resources;

• Audit: the analysis audit of a third part certification body ensures retailers and consumers recognition on the national and international market, enabling also the competition on international tenders;

• Relationship with the consumers: the disclosure of sustainability data helps to raise consumer awareness and to guide their choices in a transparent and responsible way.