Masi Agricola S.p.A.

Results validated by DNV

Masi is a leading producer of Amarone and has always interpreted the values of the Triveneto with passion. Masi has recognised expertise in the appassimento technique: used since ancient Roman times to lend concentrated qualities to wines, this method is developed constantly by the Masi Technical Group.
The story of the company begins in 1772 when the Boscaini family acquired fine vineyards in the “Vaio dei Masi”, in the heart of the Valpolicella Classica. Over forty years ago they started an ambitious project to exploit historic wine estates, collaborating with the Counts Serego Alighieri, descendants of the poet Dante Alighieri, owners of the estate that in Valpolicella can boast the longest history and tradition, and with the Counts Bossi Fedrigotti, a prestigious brand from Trentino, and with Canevel, producers of excellent Spumante in Valdobbiadene. Masi also owns the Poderi del Bello Ovile organic vineyards in Tuscany and Masi Tupungato in Argentina.
Ethical and social values underpin Masi’s activity. Attention to the environment throughout the wine-making chain contributes to sustainable, quality production.

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AIR Indicator

AIR indicator reflects the total greenhouse gas emission directly or indirectly associated with the company activities (GHG Inventory).
Total emissions are divided into six categories: Category 1 – Direct GHG emissions; Category 2 – Indirect GHG emissions from imported energy; Category 3 – Indirect GHG emissions from transportation; Category 4 – Indirect GHG emissions from products used by organization; Category 5 – Indirect GHG emissions associated with the use of products from the organization (NS=Non Significant as outside the reporting boundaries); Category 6 – Indirect GHG emissions from other sources.
The result is graphically represented by the ring in which the colored segments represent the contribution of each Category.

DETAILS
Category 1 – Direct GHG emissions
Category 2 – Indirect GHG emissions from imported energy
Category 3 – Indirect GHG emissions from transportation
Category 4 – Indirect GHG emissions from products used by organization
Category 5 – Indirect GHG emissions associated with the use of products from the organization (NS=Non Significant as outside the reporting boundaries)
Category 6 – Indirect GHG emissions from other sources

WATER Indicator

The WATER indicator expresses the potential environmental impacts resulting from the use of fresh water. It takes into account the water directly consumed and polluted by the activities that the company carries out, both in the vineyard and in the cellar, during a calendar year. These impacts are evaluated by two indicators: in particular, water scarcity (Direct Water Scarcity Footprint) depends on the water drawn from water bodies, while the estimate of the qualitative degradation of water (Non-Comprehensive Direct Water Degradation Footprint) derives from processes of re-naturalization of the water bodies.

Direct Water Scarcity Footprint

DETAILS
IRRIGATION
TREATMENTS
WINERY
 

NON-COMPREHENSIVE DIRECT WATER DEGRADATION FOOTPRINT

DETAILS
VINEYARD

TERRITORY Indicator

TERRITORY indicator assesses the impact of winery's activities on its surrounding area and local community. This includes: the impact on surrounding biodiversity, taking also into account initiatives carried out by the wine company to protect and preserve the environment; the social and economic impact on local workforce (both in terms of job creation and job quality); the impact on local communities that is producers and consumers. Such indicator analyses whether the winery has respected the socio-economic parameters required by the project.

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VIVA. Sustainable wine
Ministero della transizione ecologica