Vi.V.O. Cantine S.a.c. - Cantina di Jesolo
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The Jesolo winery was founded in 1957, given the desire of 14 local producers to overcome the difficulties of processing, preserving, and selling the wine produced. In fact, the Winery has encouraged intensive vine cultivation in an area with very divided ownership, and has successfully addressed problems relating to the poor technical skills and financial availability of small and medium-sized owners.
In the early years of its activity, most of the wine produced consisted of Raboso red, with a strong colouring intensity, made from half a cut, highly appreciated and sought after by the Northern Italian wine market; Merlot and Cabernet were also produced there, although in smaller quantities, as were white wines made from fine grapes such as Pinot, Tocai, Riesling and Sauvignon, whose vineyards were mainly located in the sands of the coast and characterised by particular finesse and freshness. Not only that. The large quantity of grapes contributed, the growing number of Members and the results achieved immediately, already allowed us to foresee their notable development.
Over time, the winery's business has consolidated, encouraging the renovation of old vineyard facilities and preparing considerable quantities of wines for self-bottling, direct consumption, and wholesale marketing. In the early 1990s, given new consumer taste trends and the scale achieved, new structures were built, modern and sophisticated technological equipment was introduced, innovative production techniques were adopted, and economic strategies capable of pursuing increasingly higher objectives were adopted.
On this basis, the project Cantine Produttori Riuniti del Veneto Orientale, conceived and implemented by the President, Prof. Corrado Giacomini, and the Director, Oenologist Franco Passador, thus began within it.Thanks to the recognition of its value and scope, it has transcended parochialism and local visions until reaching the current size and consistency of VIVO Cantine.